Because you like Joey Potter in Dawson's Creek
Jean-Baptiste Grenouille may have a phenomenal sense of smell, but he has a weak sense of morality. See them in Perfume: The Story of a Murderer.
Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.
On the outside, Gwen seems meek and calm. But she has an inner core of steel. See them in Merlin.
Darlene is a free-spirited hacktivist who follows her own moral compass. See them in Mr. Robot.
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
There isn't a man in the world who executes his job with more finesse than Monsieur Gustave H. See them in The Grand Budapest Hotel.
Buttercup is a farm girl turned princess who'd do anything to have her old life back. See them in The Princess Bride.
This isn't the Captian Hook of your nightmares; he's charming and devilishly handsome. See them in Once Upon a Time.
If it were up to her, Merida would spend her days practicing archery and swordfighting, riding her horse, and exploring the Highlands. See them in Brave.
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.
David Wooderson has clocked in hundreds of hours cruising around town looking for fun. See them in Dazed and Confused.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.