Because you like Marie Schrader in Breaking Bad
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.
Jane Foster is an astrophysicist who suspects the colors in the sky may be a portal to another world. See them in Marvel Cinematic Universe.
Altair Ibn-La'Ahad is as much a philosopher and detective as he is a killer. He takes nothing at face value and continually searches for deeper truths. See them in Assassin's Creed Series.
To cope with injustice, Connor finds meaning in his strict and unbreakable code of honor. See them in Assassin's Creed Series.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.
After Otto Octavius' accident, he becomes fixated on finishing the reactor at any cost. See them in Marvel Cinematic Universe.
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
Cassie Sullivan is resilient and resourceful, but she's not quite as brave as she pretends to be. See them in The 5th Wave.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.