Because you like Jenna Maroney in 30 Rock
Kara "Starbuck" Thrace will beat you in cards, drink you under the table, then fly circles around you in her fighter plane. See them in Battlestar Galactica.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Logan Huntzberger is a daredevil, romantic, and heir to a media empire. See them in Gilmore Girls.
Lady Macbeth takes being a powerful woman to a whole other level. See them in Macbeth.
Darcy Lewis is a razor-sharp scientist studying things that science can't explain. See them in Thor.
Kim Kelly is a high school bully who's normally in a bad mood. But there's a softer side to her. See them in Freaks and Geeks.
Amy Farrah Fowler deserves sainthood for putting up with Sheldon Cooper. See them in The Big Bang Theory.
Beneath Lena Duchannes' prickly exterior lurks a sensitive, compassionate soul. See them in Beautiful Creatures.
Hank McCoy is a quintessential nerdy scientist but with a few rather unconventional physical attributes. See them in X-Men Series.
Olive Hoover is an irrepressible child beauty queen (or would-be queen) who doesn't play by your rules. See them in Little Miss Sunshine.
A sarcastic and nosy tomboy, Stephanie Tanner is understandably not crazy about being the middle child. See them in Full House.