Because you like Holly March in The Nice Guys
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
Chris Chambers is from a family of social outcasts and criminals, and he wants more than anything to avoid ending up like them. See them in Stand By Me.
Olive Hoover is an irrepressible child beauty queen (or would-be queen) who doesn't play by your rules. See them in Little Miss Sunshine.
Samantha Jones is a try-sexual who'll try anything once. See them in Sex and the City.
Jail hasn't broken Andy Dufresne's spirit, but will his spirit help break him out of jail? See them in The Shawshank Redemption.
A neurotic people pleaser, Tom Wambsgans is both ambitious and spineless. See them in Succession.
Blunt but anxious, Gretchen Ross bonds most easily with those who have lived tough lives like she has. See them in Donnie Darko.
King Schultz is about as color-blind as a man of his era can be. See them in Django Unchained.
Xander Harris' life motto: laugh in the face of danger and then hide until it goes away. See them in Buffy the Vampire Slayer.
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.