Because you like Ursula in The Little Mermaid
Lyra Belacqua is prone to getting in trouble, but she's also clever enough to get out of it. Most of the time. See them in The Golden Compass.
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
A doting grandfather, Edwin Hoover also has a heroin addiction and a penchant for swearing. See them in Little Miss Sunshine.
Liv Moore is a sarcastic high-achiever turned morally conflicted zombie. See them in iZombie.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Shana is a red-haired warrior with a black-and-white worldview. See them in Shakugan no Shana.
Ava may just be the perfect woman. So long as she can pass a Turing test. See them in Ex Machina.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Misato Katsuragi is never without a beer in her hand or her pet penguin by her side. See them in Neon Genesis Evangelion.
A champion of chivalry, Don Quixote is dutifully bringing good to the world—even when others think he's out of his mind. See them in Don Quixote.
Major Marquis Warren is a talkative, sharp-eyed, and cold-hearted Civil War soldier-turned-bounty hunter. See them in The Hateful Eight.
Audrey Horne may seem inquisitive and charming, but she can turn on a dime. See them in Twin Peaks.