Because you like Nala in The Lion King
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Juliet Starling is a cheerleader by day, gleefully unhinged zombie killer by night. See them in Lollipop Chainsaw.
Not only could Hellboy avenge your death, he'd also have a sense of humor about it and not let it ruin the rest of his night. See them in Hellboy.
Connor Walsh is arrogant enough to think he's the smartest guy in the room, and quick-witted enough to prove that he is. See them in How to Get Away with Murder.
Gloria Delgado-Pritchett's big personality is rivaled only by her big heart. Wait, did we mention she's gorgeous? See them in Modern Family.
Finn pulled off the impossible: he quit life as a Stormtrooper. Unfortunately, life only got more complicated after that. See them in Star Wars Series.
While Alan Garner is loyal to his new friends, his efforts to help them often do more harm than good. See them in The Hangover.
Gruff and sarcastic, Detective Harry Dresden use unconventional ways to track down perps, including using magic and the supernatural. See them in The Dresden Files.
Clementine Kruczynski thinks that too many guys think she's a concept, or she completes them, or she's gonna make them alive. See them in Eternal Sunshine of the Spotless Mind.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
