Because you like Rick Flag in DC Extended Universe
Anger-filled, merciless, and tortured, Kylo Ren is always at war—with the Rebel Alliance, and with himself. See them in Star Wars Series.
Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.
There's more to this sweet, caring landlady than meets the eye. See them in Sherlock.
Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.
Jeff Winger thinks he's too cool for school, which is a problem because he just enrolled in community college. See them in Community.
After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.
Chewbacca is a loyal co-pilot who won't hesitate to rip your arm off. See them in Star Wars Series.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Viking Astrid Hofferson has it all: brains, brawn, and some killer braids. See them in How to Train Your Dragon.
A meticulous forensic scientist, Edward Nygma is insanely good at his job. Emphasis on the "insane" part. See them in Gotham.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.