Because you like Rick Flag in DC Extended Universe

Fox McCloud leads a team of pilots through the Lylat System in search of the evil genius Andross, the villain that killed his father. See them in Star Fox.

Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.

Jeff Winger thinks he's too cool for school, which is a problem because he just enrolled in community college. See them in Community.

After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.

People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.

Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.

Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.

Viking Astrid Hofferson has it all: brains, brawn, and some killer braids. See them in How to Train Your Dragon.

Chewbacca is a loyal co-pilot who won't hesitate to rip your arm off. See them in Star Wars Series.

He's a get rich or die tryin' kind of raccoon. See them in Marvel Cinematic Universe.