Because you like Wario in WarioWare
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
Anyone who's said "Don't worry, it's just a dream" never met Freddy Krueger. See them in A Nightmare on Elm Street.
Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.
Christine Palmer is a great surgeon and an even better friend. See them in Marvel Cinematic Universe.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
Dewey Finn will rock you. He feels rock and roll in his blood and guts. See them in School of Rock.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.