Because you like Clarissa Dalloway in Mrs. Dalloway
Kat Stratford is part of the "out" crowd and proud of it. See them in 10 Things I Hate About You.
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Dory is more than a little forgetful, but she'll always remember to have your back. See them in Finding Nemo.
She's mostly doom and gloom, but you'd get nowhere without Sadness. See them in Inside Out.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Self proclaimed, Fat Amy, likes horizontal running and mermaid dancing. Important skills, one could argue. See them in Pitch Perfect.
Jack Frost would rather crack a joke or throw a snowball than take anything seriously. See them in Rise of the Guardians.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.