Because you like Leonard Shelby in Memento
A suave demon, Crowley grants humans their wishes in exchange for their soul, only to find loopholes that benefit him. See them in Supernatural.
Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.
Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
The only thing Albert Wesker cares about is turning himself into a God. See them in Resident Evil Series.
Leslie Burke is bold, courageous, and imaginative enough to create a world from scratch. See them in Bridge to Terabithia.
Imperator Furiosa is a badass patriarchy toppler. She'll do anything to secure a better, freer future for the women she cares for. See them in Mad Max: Fury Road.
Blade has all the cool vampire powers with none of the weaknesses. Definitely not a guy to pick a fight with. See them in Blade.
When you live your life in public, like Mima Kirigoe, it's hard to know who you really are. See them in Perfect Blue.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Amy Santiago likes following the rules a little too much. See them in Brooklyn Nine-Nine.