Because you like Count Olaf in Lemony Snicket's A Series of Unfortunate Events

Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.

Andrew Glouberman is trying to make it through puberty with his sanity intact. See them in Big Mouth.

One of the best in the magical world, Mad-Eye has the battle scars to prove his dedication to such a dangerous job. See them in Harry Potter Series.

Mrs. Lovett is the proud purveyor of the worst, and most grisly, pies in London. See them in Sweeney Todd: The Demon Barber of Fleet Street.

Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.

An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.

Drusilla's hobbies include dolls, music, and killing people. See them in Buffy the Vampire Slayer.

Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.

A fearless superhero, Carol Danvers always aims to go higher, further, faster. See them in Marvel Cinematic Universe.

Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.

Part archaeologist, part philosopher, part politician, Jean-Luc Picard is an unashamed intellectual who runs a tight ship. See them in Star Trek: The Next Generation.