Because you like Count Olaf in Lemony Snicket's A Series of Unfortunate Events

Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.

Shy and nerdy, Gabriella Montez moved to Albuquerque and quickly became the toast of East High and a darling of the stage. See them in High School Musical.

Luke Danes will serve you coffee and always be there for you to help out. See them in Gilmore Girls.

Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.

Luke Skywalker always wanted to leave home, but he didn't expect that it would be as part of a quest to rescue a princess and save the galaxy. See them in Star Wars Series.

Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.

One of the best in the magical world, Mad-Eye has the battle scars to prove his dedication to such a dangerous job. See them in Harry Potter Series.

Born into luxury, Sybil Crawley wants to find real purpose and meaning in her privileged life. See them in Downton Abbey.

A fearless superhero, Carol Danvers always aims to go higher, further, faster. See them in Marvel Cinematic Universe.

An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.

Part archaeologist, part philosopher, part politician, Jean-Luc Picard is an unashamed intellectual who runs a tight ship. See them in Star Trek: The Next Generation.

Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.