Because you like Count Olaf in Lemony Snicket's A Series of Unfortunate Events
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
A gruff and hardened professional, Marcus Fenix keeps his emotions buried deep. See them in Gears of War.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
Raised to happily follow the rules, Cassia might actually be more rebellious than she thinks she is. See them in Matched .
Running away from murderous aliens has turned into an interstellar chase for Jupiter Jones. See them in Jupiter Ascending.
From secret organizations to alien attacks, Kyon's life has been one weird, unexplainable thing happening after another. See them in The Melancholy of Haruhi Suzumiya.
Though Ray Holt is a man of few words and even fewer smiles, he cares deeply about his precinct and detectives. See them in Brooklyn Nine-Nine.
Faced with inequality, Gale Hawthorne has a rebellious spirit that only grows. See them in The Hunger Games .
Chuck Bass is notorious for his flamboyant sense of style and love of partying. See them in Gossip Girl.
Hiccup Haddock III may be the only Viking nerd in recorded history. See them in How to Train Your Dragon.
This is not a democracy. According to Torrance Shipman, it's a "cheerocracy." See them in Bring It On.