Because you like Andrew Ryan in Bioshock

Madoka Kaname's new world of witches is challenging her optimism. Still, even in the worst of circumstances, she holds onto hope. See them in Puella Magi Madoka Magica.

Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.

Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.

Bart Simpson is an aspiring juvenile delinquent who doesn't want you to have a cow, man! See them in The Simpsons.

Titus Andromedon will show you the ropes, help you with your problems, and sing at you constantly, whether you like it or not. See them in Unbreakable Kimmy Schmidt.

Quirky and wildly imaginative, Amelie finds joy in the unnoticed things in life and aspires to bring happiness to all. See them in Amelie.

Morticia Addams hates anything bright and cheery and loves all things ghoulish, ghastly, and violent. See them in The Addams Family.

A daring hacker, Trinity is one of the few rebels who escaped the Matrix, a simulation in which most of humanity is enslaved. See them in The Matrix.

Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.

Optimus Prime is a shapeshifting sentient robot leading a team of robots to stop evil from taking over. See them in Transformers.

Rhodes has to trust his conscience to guide him through a political struggle that could change the very shape of modern warfare. See them in Marvel Cinematic Universe.

When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.