Because you like M. Bison in Street Fighter
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.
Blade has all the cool vampire powers with none of the weaknesses. Definitely not a guy to pick a fight with. See them in Blade.
Juliet Starling is a cheerleader by day, gleefully unhinged zombie killer by night. See them in Lollipop Chainsaw.
Bad-ass Rayne has sworn her life to finding and destroying her vampire dad, Kagan, and killing as many other vampires as she can in the bargain. See them in BloodRayne .
World domination and Superman's demise are next on Lex Luthor's to-do list. See them in DC Extended Universe.
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Prideful and psychotic tendencies combine to make Dr. Eggman a dangerous and villain who will squash anyone in his path. See them in Sonic the Hedgehog.
Community-driven but practical, Calvin Palmer is a natural leader even if he doesn't always see it. See them in Barbershop.
All it takes to change the course of history is the will of a single man called John Price. See them in Call of Duty Series.