Because you like Lestat de Lioncourt in Interview with the Vampire: The Vampire Chronicles
Eleanor puts up a tough front, even when everyone else tries to tear her down. See them in Eleanor and Park .
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
While Cassie Ainsworth's head is always in the clouds, her heart is always in the right place. See them in Skins.
Stuck in space, Ryan Stone will either make it back to Earth and have one hell of a story to tell. Or she will burn into the ether. See them in Gravity.
Stanley Barber is a loveable goofball with impeccable (if eccentric) fashion sense, unique music taste, and a wealth of strange but useful knowledge. See them in I Am Not Okay With This.
A suave womanizer, Jacob Palmer has turned seduction into a science. See them in Crazy, Stupid Love.
Erlich Bachman is an overconfident wannabe mentor blowing all types of smoke around the tech industry. See them in Silicon Valley.
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
Steven Universe is an excitable youth who likes junk food and trying to save the world. See them in Steven Universe.