Because you like Arthur in Inception
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Sam Weir lives for the simple things in life: watching Saturday Night Live and reading comic books. See them in Freaks and Geeks.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.
A neurotic people pleaser, Tom Wambsgans is both ambitious and spineless. See them in Succession.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
America Singer is a feisty, fiercely independent musician who places little value on the restrictive rules of her society. See them in The Selection .
Chicken resterauntier by day and drug overlord by night, Gus Fring doesn't let the stress of living a double life get to him. See them in Breaking Bad.