Because you like Happy Gilmore in Happy Gilmore
Some say to survive in Underland you need to be as mad as a hatter–which, luckily, he is. See them in Alice in Wonderland.
What Ron Weasley lacks in motivation and book smarts, he makes up for in loyalty and street smarts. See them in Harry Potter Series.
When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.