Because you like Edna Turnblad in Hairspray
Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.
Connor Walsh is arrogant enough to think he's the smartest guy in the room, and quick-witted enough to prove that he is. See them in How to Get Away with Murder.
Cat Grant gets what she wants: a piping hot latte or an interview with Supergirl. See them in Supergirl.
Victor Frankenstein can create life, so he's pretty awesome if he says so himself. See them in Frankenstein.
King Schultz is about as color-blind as a man of his era can be. See them in Django Unchained.
Neal Cassidy is a charming former thief with a heroic side. See them in Once Upon a Time.
Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
In a group of self-serving career climbers, Laurel Castillo is the only one who wants to serve others. See them in How to Get Away with Murder.