Because you like Charlie Bucket in Charlie and the Chocolate Factory
Stoic, cynical, and independent, Homura Akemi is an alluring enigma. See them in Puella Magi Madoka Magica.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.
You wouldn't know it by looking at her, but beneath Sheila Jackson's sweet, motherly exterior lies a sex addict. See them in Shameless.
Lux Lisbon's flirtatious manner attracts a lot of male attention. She relishes the power that her sexuality grants her. See them in The Virgin Suicides.
Hawkeye Pierce is a Devil-may-care Army doc who'd have the Devil laughing and drinking in five minutes flat. See them in M*A*S*H.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.
Seth is short-tempered, crude, and terrible at school, but hopefully there's nothing an epic party can't fix. See them in Superbad.