Because you like Paul Varjak in Breakfast at Tiffany's

He's an eccentric pirate making it up as he goes along. He's Jack Sparrow, savvy? See them in Pirates of the Caribbean: the Curse of the Black Pearl.

When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.

Harry Potter is the boy who lived! See them in Harry Potter Series.

A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.