Because you like Morrigan in Dragon Age Series

Lord Farquaad is a tiny man with big, evil aspirations. See them in Shrek.

Stefan Salvatore was the golden boy when he was alive. Can he keep it up as a vampire? See them in The Vampire Diaries.

Sid Jenkins is the ultimate underachiever, but he doesn't mind. Well, he pretends he doesn't. See them in Skins.