Because you like Peter Burke in White Collar
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
It's hard to tell if Dean Winchester cares more about saving the world or his 1967 Chevy Impala. See them in Supernatural.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
While Fantine's gentleness has led others to take advantage of her, it ultimately forces her to become stronger. See them in Les Miserables.
He may forget his homework, lose his toad, and fall off brooms, but Neville Longbottom can also single-handedly destroy villains. See them in Harry Potter Series.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
James T. Kirk is more than ready to face the final frontier. See them in Star Trek.
A wildly brilliant detective, Sherlock Holmes can figure out everything except how to interact with other human beings. See them in Sherlock.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.