Because you like Sandy Cheeks in SpongeBob SquarePants

Ace pilot Asuka Langley Soryu is confident, haughty, and a little less grown-up than she pretends to be. See them in Neon Genesis Evangelion.

Ponyboy Curtis is a "Greaser" on the surface, but he's a sensitive poet underneath. See them in The Outsiders.

An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.

Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.

Tempestuous and talented, Claire Randall is a woman with a passionate heart and a quick mind. See them in Outlander.

Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.

Harry Mason has been told that he worries too much, that he's a little paranoid. But he just wants to protect what he loves. See them in Silent Hill.

A Silurian lizard woman, Madame Vastra has a penchant for puzzles and interspecies romance. See them in Doctor Who.

A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.

A rugged frontiersman and consummate survivor, Hugh Glass has a relationship with the natural world that is downright spiritual. See them in The Revenant.

It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.