Because you like Randy Marsh in South Park
A blood-thirsty warrior on the battlefield, Ragnar Lothbrok is a dedicated family-man at home. See them in Vikings.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.
On the outside, Gwen seems meek and calm. But she has an inner core of steel. See them in Merlin.
Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.
A debonair spy, Harry Hart is the epitome of a gentleman, even when he calmly takes down multiple men with a militarized umbrella. See them in Kingsman: The Secret Service.
Vivian Ward is a no-nonsense working girl with fairy-tale dreams. See them in Pretty Woman.
Georgina Sparks uses beauty, brains, and power to always get her way. See them in Gossip Girl.
Raven Reyes may be a deliquent, but she's also the youngest zero-gravity mechanic who fixed a 130-year old escape pod to make it through the descent to Earth. See them in The 100.
First Lady Melody Grant is conspiring to stay in the White House, but she stays a few steps behind her husband because that’s where she "belongs." See them in Scandal.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.