Because you like Elmo in Sesame Street

Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.

Quiet and brooding, Ennis Del Mar keeps his true passions close to the chest. See them in Brokeback Mountain.

Bridget Jones is a wanton sex goddess, struggling 30-something, and semi-hot mess. See them in Bridget Jones's Diary.

With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.

Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.

Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.

With the ocean breeze behind him and the open seas ahead of him, Jack Dawson feels as if he is king of the world. See them in Titanic.

Mystique is a shape-shifting mutant who, after too many disappointments, does not want to co-exist with humans. See them in X-Men Series.

When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.

Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.

After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .

Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.