Because you like Richard Belding in Saved by the Bell
Tonya Harding has been shoved around her whole life. She just wants to feel free. See them in I Tonya.
Molly Weasley runs a household teeming with magic: gnomes run around the garden, dishes wash themselves, and noisy ghouls rule the attic. See them in Harry Potter Series.
Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Elizabeth Harmon loves to win at chess, but competitive pressure and her past are taking a toll. See them in The Queen's Gambit.
Krusty The Clown somehow makes life sillier and more somber at the same time. See them in The Simpsons.
Luke Skywalker always wanted to leave home, but he didn't expect that it would be as part of a quest to rescue a princess and save the galaxy. See them in Star Wars Series.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Mabel Pines loves sparkles, animals, friendship, and fun. See them in Gravity Falls.
A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..
Selfishly taking her father’s place to fight in the Imperial Army, Hua Mulan risks treason if they find out she isn’t who she says she is. See them in Mulan.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.