Because you like Pete Campbell in Mad Men

Franklin "Mouse" Finbar is a jock paying the price for his mistake. See them in Jumanji.

Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.

Lazy and cynical‚ Bernard Black is the ultimate curmudgeon. See them in Black Books.

This isn't the Captian Hook of your nightmares; he's charming and devilishly handsome. See them in Once Upon a Time.

Keeping your cool is just as useful in the underworld as in war, and Michael Corleone is stone-cold. See them in The Godfather.

Joyce Byers isn't crazy. She's just speaking to her missing son across dimensions using Christmas lights. See them in Stranger Things.

Once a handsome prince, the Beast is now a grumpy, furry, monster. It's hard to pinpoint which mammal he resembles the most. See them in Beauty and the Beast.

This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.

Driven and straightforward with high-technology parts, EVE was sent to Earth to see if it is habitable. See them in WALL-E.

Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.