Because you like Don Draper in Mad Men

It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.

Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.

Chris Chambers is from a family of social outcasts and criminals, and he wants more than anything to avoid ending up like them. See them in Stand By Me.

Sylar's victims are found all over the country, many with their brains removed. See them in Heroes.

Blade has all the cool vampire powers with none of the weaknesses. Definitely not a guy to pick a fight with. See them in Blade.

Gordie Lachance never had any friends later on like the ones he had when I was twelve. See them in Stand By Me.

Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.

Holden Caulfield is convinced that the whole adult world is full of phonies. See them in The Catcher in the Rye.

Relentlessly cheery Ned Flanders enjoys a nice piece of bread with water on the side for dipping See them in The Simpsons.

Cosima Niehaus loves exploring the unknown. Even her own DNA is a puzzle, waiting to be unlocked. See them in Orphan Black.

Billy Batson is a troublemaking teen grappling with a pretty weird superhero identity crisis See them in DC Extended Universe.