Because you like Brad Williams in Happy Endings
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Sally Albright is high maintenance who she thinks she's low maintenance. But she's still worth it. See them in When Harry Met Sally....
A passionate paleontologist with interests no one seems to share, Ross Geller tries to find love despite his past of abandonment and an awkward personality. See them in Friends.
Veronica Mars is a sarcastic private eye whose biggest mission is surviving high school. See them in Veronica Mars.
Hawkeye Pierce is a Devil-may-care Army doc who'd have the Devil laughing and drinking in five minutes flat. See them in M*A*S*H.
A former child mayor fallen from grace, Ben Wyatt is still trying to pick up the pieces years later. See them in Parks and Recreation.
Bridget Jones is a wanton sex goddess, struggling 30-something, and semi-hot mess. See them in Bridget Jones's Diary.
Amy Santiago likes following the rules a little too much. See them in Brooklyn Nine-Nine.
Nick Miller might not have a bank account, but he defintely has a lot of love to give. See them in New Girl.
Molly Weasley runs a household teeming with magic: gnomes run around the garden, dishes wash themselves, and noisy ghouls rule the attic. See them in Harry Potter Series.