Because you like Bob Belcher in Bob's Burgers
Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Other people's opinions have never mattered much to Haruka Nanase, and they aren't going to start to do so now. See them in Free! Iwatobi Swim Club.
Nothing instills more fear in the Empire than the deep kshhh of Darth Vader breathing through his helmet. See them in Star Wars Series.
Wei Shen is an undercover cop on a mission for justice (or at least vengeance). See them in Sleeping Dogs.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .
Courteous, dangerous, and powerful, Kaname Kuran controls an entire court of vampires. Very, very pretty vampires. See them in Vampire Knight.
It's easy for Brian O'Conner to fake his way into the world of extreme racing because he's been popping cars since his teenage years. See them in The Fast and the Furious.
When a half-breed breaks the rules, John Constantine deports them straight back to hell. He's trying to buy his way into heaven. See them in Constantine.
