Because you like Optimus Prime in Transformers

Frank West enjoys the adventure that comes from his work. But a zombie outbreak might be a little too much even for him. See them in Dead Rising.

Altair Ibn-La'Ahad is as much a philosopher and detective as he is a killer. He takes nothing at face value and continually searches for deeper truths. See them in Assassin's Creed Series.

Marv is a brutish but principled thug who'd be right at home on an ancient battlefield. See them in Sin City.

Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.

Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.

Fighting for a future without fear? Yeah, Chris Redfield believes it is worth it. See them in Resident Evil Series.

Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.

Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.

All it takes to change the course of history is the will of a single man called John Price. See them in Call of Duty Series.

Driven by guilt and rage, Kratos is less a man and more an unstoppable avatar of anger and hate. See them in God of War.

With his own ship, Peter Quill calls his own shots, and gets to fly from planet to planet blasting '70s pop hits and picking up alien chicks. See them in Marvel Cinematic Universe.

All who live know his name, and all who oppose him shall know Death. See them in Darksiders Series.