Because you like Ryuko Matoi in Kill la Kill
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
A wildly brilliant detective, Sherlock Holmes can figure out everything except how to interact with other human beings. See them in Sherlock.
Clementine Kruczynski thinks that too many guys think she's a concept, or she completes them, or she's gonna make them alive. See them in Eternal Sunshine of the Spotless Mind.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
Chuck Bartowski is a sweet, laid-back electronics store/top secret government employee. See them in Chuck.
Helena is a mentally unstable, childish, and completely merciless. And most of all, she's an unstoppable killer. See them in Orphan Black.
It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.
Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.
Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.
Tony Montana makes up for his language barrier with his immense skill at cursing as loud and effectively as humanly possible. See them in Scarface.