Because you like Ford Prefect in The Hitchhiker's Guide to the Galaxy
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
Bucky Barnes used to be a good-hearted American soldier. Now he's the cold-hearted Winter Soldier. See them in Marvel Cinematic Universe.
An ironic hipster with a healthy dose of self-deprecation, Dave strives to be cool at all costs. See them in Homestuck.
A brilliant intelligence officer, Eve Polastri seems more like Bridget Jones than James Bond. See them in Killing Eve.
Donna Carmichael is a free-spirited single mom and gracefully aging hippie. See them in Mamma Mia!.
Spencer Reid's super-smarts helps catch killers, and his social awkwardness endears co-workers. See them in Criminal Minds.
Though bold and pure of heart, Utena Tenjou has a fairytale vision of the world that can make her oblivious to its darkness. See them in Revolutionary Girl Utena.
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.
Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.
Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.