Because you like Vincent Vega in Pulp Fiction
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
After having his mind altered after a bad breakup, Joel Barish is not convinced that ignorance is bliss. See them in Eternal Sunshine of the Spotless Mind.
Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.
After years of living vicariously through other people's heroic stories, Wade Watts is about to become a hero himself. See them in Ready Player One.
Ted Mosby is a hopelessly romantic architect in search of someone to be the mother of his children. See them in How I Met Your Mother.
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.
Intelligent Adele is soft spoken yet brimming with emotion. See them in Blue is the Warmest Color.
Sweet, reserved, and intellectual, Cordelia Foxx would do anything for her students. See them in American Horror Story.
The Genie is the perfect buddy, granting every wish we might have and keeping life good-spirited. See them in Aladdin.