Because you like Satine in Moulin Rouge
Frank Ginsberg is the number one Proust scholar in the world, but he recently failed at committing suicide. See them in Little Miss Sunshine.
Winn Schott is just your friendly neighborhood superhero support system. See them in Supergirl.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.
Leonard "Bones" McCoy is passionate, moral, and ready to stitch you back together. See them in Star Trek.
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Derek Morgan is thoughtful and kind, but he won't say no to knocking the occasional door down when he gets the chance. See them in Criminal Minds.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.