Because you like Satine in Moulin Rouge
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.
Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.
Leonard "Bones" McCoy is passionate, moral, and ready to stitch you back together. See them in Star Trek.
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Derek Morgan is thoughtful and kind, but he won't say no to knocking the occasional door down when he gets the chance. See them in Criminal Minds.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
The self-described "ghost with the most" knows the ins-and-outs of specter life like no other. Just ask him. See them in Beetlejuice.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.