Because you like Scarlett O'Hara in Gone with the Wind
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
A Vietnam vet, Travis Bickle spends his days driving his taxi and watching porn flicks. See them in Taxi Driver.
Cosima Niehaus loves exploring the unknown. Even her own DNA is a puzzle, waiting to be unlocked. See them in Orphan Black.
Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
Molly Weasley runs a household teeming with magic: gnomes run around the garden, dishes wash themselves, and noisy ghouls rule the attic. See them in Harry Potter Series.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
Luis is a deliverer of silver linings and long-winded stories. See them in Marvel Cinematic Universe.
Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.
A determined and cold-hearted spy, Cassian Andor will do what it takes to stand up to the evil Galatic Empire. See them in Rogue One.