Because you like Lawrence Jamieson in Dirty Rotten Scoundrels
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Playing his cards close to his vest, J. Daniel Atlas believes the closer you look, the less you see. See them in Now You See Me.
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
Armed guards, FBI agents, notorious serial killers – Hannibal Lecter has bested them all, with time to finish dessert afterwards. See them in The Silence of the Lambs.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.