Because you like Pam Beesly in The Office
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
Severus Snape is a misanthropic potions teacher with a vindictive streak. See them in Harry Potter Series.
Castiel might be an immortal angel, but the human world is still more than a little confusing. See them in Supernatural.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Jean-Baptiste Grenouille may have a phenomenal sense of smell, but he has a weak sense of morality. See them in Perfume: The Story of a Murderer.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.