Because you like Montgomery Scott in Star Trek
Veronica Sawyer thinks that if you were happy every day of your life you wouldn't be a human being, you'd be a game-show host. See them in Heathers.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
Manipulative, gorgeous, and sharp as a tack, Blair Waldorf is a classic product of the Upper East Side. See them in Gossip Girl.
Intelligent and compassionate, Hazel Lancaster would rather face things, even bad things, than sugarcoat the truth. See them in The Fault in Our Stars.