Because you like James Garcia in Reno 911
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
There's no one cooler than this intergalactic smuggler who hangs out in dens of iniquity all over the galaxy. And Han Solo knows it! See them in Star Wars Series.