Because you like Joan Holloway in Mad Men

A man of the court, Lord Varys knows how to manipulate it better than anyone. See them in Game of Thrones.

When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.

Serena van der Woodsen is a wild child. Too wild, her friends and family might argue. See them in Gossip Girl.

Arizona Robbins loves being a pediatric surgeon, and the cute orthopedic surgeon downstairs makes coming into work worth her while. See them in Grey's Anatomy.

Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.

An adventurous dreamer, George Bailey always winds up putting other people's dreams first. See them in It's A Wonderful Life.

Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.

A suave womanizer, Jacob Palmer has turned seduction into a science. See them in Crazy, Stupid Love.

Whether it's a fire or a pit of lions, there's almost no predicament that Violet Baudelaire can't get her and her siblings out of. See them in Lemony Snicket's A Series of Unfortunate Events.

It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.

Alex DeLarge likes his favorite milk-based, drug-laced cocktail. It helps him get in the mood for a night of "ultra violence." See them in A Clockwork Orange.