Because you like Marion Ravenwood in Raiders of the Lost Ark

When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.

An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.

Stewie Griffin is just your average evil-genius, talking, sociopathic baby. See them in Family Guy.

Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.

SpongeBob SquarePants lives in a pineapple under the sea. Absorbent and yellow and porous is he. See them in SpongeBob SquarePants.

Damon Salvatore used to miss being human. Now he can't think of anything more miserable. See them in The Vampire Diaries.

L is enigmatic, child-like, and one of the smartest people in the world. See them in Death Note.