Because you like Saul Silver in Pineapple Express
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.
He's an eccentric pirate making it up as he goes along. He's Jack Sparrow, savvy? See them in Pirates of the Caribbean: the Curse of the Black Pearl.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .