Because you like Count Olaf in Lemony Snicket's A Series of Unfortunate Events

Optimus Prime is a shapeshifting sentient robot leading a team of robots to stop evil from taking over. See them in Transformers.

Living with a curse, Kyo Sohma is sick of being treated like garbage his whole life. See them in Fruits Basket.

From secret organizations to alien attacks, Kyon's life has been one weird, unexplainable thing happening after another. See them in The Melancholy of Haruhi Suzumiya.

Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.

Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.

Celine's a spontaneous Parisian college student enjoying the night of her life. See them in Before Sunrise.

Elaine Benes is a tough New Yorker who can hang with the guys, and date the ones who are "sponge-worthy." See them in Seinfeld.

Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.

His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

Ichigo Momomiya is a bubbly student by day, magical cat-powered superhero by night. See them in Tokyo Mew Mew.