Because you like Nice Holystone in Baccano!

Few high school students could be less concerned with labels. See them in Ouran High School Host Club.

It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.

Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.

A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.