Because you like Matt Eversmann in Black Hawk Down

Billy Butcher's job is to give everyone hell by any means necessary. See them in The Boys.

Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.

Leonidas is not the kind of king who merely gives orders; rather, he's out on the battlefield fighting alongside his men. See them in 300.

As a monster-hunter cursed with supernatural abilities, Geralt of Rivia is a cynic burdened by scruples in an unscrupulous world. See them in The Witcher.