CharacTour

Why Characters Matter

CharacTour sees movies, TV shows, books, and other entertainment genres through the lens of characters. That's because we have a theory—backed by a growing body of empirical research—about why consumers watch and read what they do.

Our premise is that viewers become "super fans" when they make an emotional and personal connection to a character at the heart of a story. And our data from over one million users who have visited our site in the past year back this up.

We invite new users to take a carefully curated personality quiz, which analyzes 23 traits and offers recommendations of which specific fictional characters are most like them. After that, users can also become "fans" of their favorite characters.

Because we've been deep into the data, we're convinced that there's a high correlation between fans' personalities and the personalities of the characters they like. Here are some examples:

  • Among fans of The Avengers franchise, those who consider themselves to be the most "cocky," "fearless," and "social" are fans of Iron Man, while those who are the most "honest," "optimistic," and "polite" are fans of Captain America.
  • Users who self-rank as being the "most cynical" are fans of Allison Reynolds from The Breakfast Club, Nick Miller from New Girl, and Rick Sanchez from Rick and Morty.
  • Our "most responsible" users are fans of Jean-Luc Picard from Star Trek: The Next Generation, and C.J. Cregg from The West Wing.
  • And our "most optimistic" users are fans of Doc Brown from Back to the Future and Anna from Frozen.

People want to be the heroes of the stories they read and watch. And they want to see themselves represented in the media they consume—even when those characters aren't even the protagonists.

In the Harry Potter series, for example, four characters turned out to be more popular on CharacTour than even Harry himself: Hermione Granger, Luna Lovegood, Sirius Black, and Remus Lupin. Hermione Granger is not just the most popular character from that series. She's also the #1 most popular character out of 5,300+ characters on the entire site. Hermione's studious, driven, organized, and slightly bossy personality clearly resonates with a lot of people.

So the next time you're looking for something to read or watch, don't just think about what kind of stories you like—think about what kind of characters you like too. If you consider yourself "highbrow," you might connect to either Mr. Darcy from Pride & Prejudice or Gomez Addams from The Addams Family. And if you're neurotic, you could find something to relate to in either Amy Santiago in Brooklyn Nine-Nine or Theodore Twombly from Her. Those stories might not have a lot in common, but the characters do.

You're complex. And so are the characters you love. CharacTour embraces those nuances rather than just creating a simple formula to recommend the same type of thing over and over again.

For example, on other sites, if you like Game of Thrones, they'll suggest more violent fantasy shows. But we think way outside the box. If you love Daenerys Targaryen, you might also connect with Carrie Mathison from Homeland. If you're a fan of Samwell Tarly, you might also love Violet Parr from The Incredibles.

With our unique approach, we aspire to become the ultimate matchmaker for entertainment, helping more people fall in love with characters and the stories they star in.

Join CharacTour

Get matched to the movies, TV shows, books, and games that are the best fit for your personality. Fun bonus: find out which of 5,300+ characters you're most like.

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