Jacobim Mugatu

Living… in a mobile bubble of protection. When Mugatu goes anywhere in New York City, be it a fashion show or a funeral, he surrounds himself with his impenetrable cadre of bodyguards. He has been described as “tougher to get to than the president.”

Profession… fashion mogul. Mugatu is far and away the most influential man in the American fashion industry, more influential even than Maury Ballstein. His fashion empire, which he built from nothing, is so far-reaching that he has a magazine called Mugatu Canine. He conducts business from his Midtown skyscraper, which is instantly recognizable from afar by its giant “M” capstone. He is currently working on a fashion line called “Derelict,” that elevates homeless attire to the level of art.

Interests… wearing matching outfits with his dog, preferably ones that are densely bedazzled. He loves his dog, a toy poodle; he screamed like a schoolgirl when a protester pelted his dog with egg. He is also a connoisseur of coffee, though he despises foamy lattes  – they make him “farty.”

Relationship Status… unclear. Mugatu may or may not be dating a woman hailing from the Eastern Bloc named Katinka Ingabogovinanana. She serves a sort of spokesperson for him at fashion shows, though not a very forthcoming one. Her response to every inquiry is always, “No comment!”

Challenge… assassinating the newly elected Prime Minister of Malaysia. The politician has promised a crusade against child labor and sub-standard wages. This would be a huge hit for the garment industry, which relies on cheap Malaysian labor to manufacture much of its product. Mugatu has “negotiated [his] butt off” trying to appease the Prime Minister, to no avail. International fashion moguls of an order even higher than Mugatu tell him to “take care” of the PM during his upcoming visit to New York City for Fashion Week. If Mugatu does not succeed, he himself will be killed. Fortunately there’s nobody powerful enough to stop him, certainly not the dimwitted fading model, Derek Zoolander.

Personality… eccentric, uptight, and effeminate.  He is also a megalomaniac – he wears shirts that say “Mugatu,” and adorns one wall of his otherwise minimalist office with a giant portrait of himself. He is deeply concerned with his appearance; he maintains an immaculately and fabulously trimmed goatee and owns an extensive collection of exotic sunglasses. But don’t underestimate Mugatu. He is controlling with a quick temper, and not afraid to express his anger: “I’m a hot little potato right now!”