Because you like Edward Cullen in Twilight
A powerful priestess, Melisandre is shrouded in mystery and lots of red. See them in Game of Thrones.
Michaelangelo is an above-ground crime-fighter by night, and a pizza-eating, sewer-dwelling mutant ninja turtle by day. See them in Teenage Mutant Ninja Turtles.
Hoban Washburne shows you can be a hotshot space pilot *and* play with dinosaurs. See them in Firefly.
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
Convinced that the world is conspiring against him, Tatsuhiro's reconciled himself to his fate as a shut-in. See them in Welcome to the NHK.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.
A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.
The main priority for Nagisa Hazuki is making sure that everyone has fun. See them in Free! Iwatobi Swim Club.
Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.